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Social Media from a Generation Y Kid Both personally and professionally I find myself trying to keep up with social media. Personally, I’ve decided to back off ...
A Woman on the Inside: TRAFFIK to an Inexperienced Undergrad/Hopeful Intern Yes, those titles apply to me: an undergrad English major attempting to navigate this brave new world of digital marketing. ...
Scope and Scale: Choosing a Competitive Content Strategy We’ve talked about the drawbacks of one-size-fits-all digital marketing strategies in the past: you’re either getting more than you need ...
Hard-Earned Lessons of Content Marketing Strategy Joe Pulizzi is the founder of the Content Marketing Institute and one of the foremost authors and evangelists in the ...
Owning Branded Traffic and Enhancing PPC with Cornerstone Content Once you’ve created a piece of powerful cornerstone content the next step is to leverage that branded utility to reach exactly ...
Google Updated Its Algorithm – Why I Don’t Give A Shit Google has made some updates recently. And as expected, I’m getting a lot of “How will this affect my rankings?” ...
