TRAFFIK http://traffikco.com Minneapolis / St. Paul SEO Search Engine Optimization & Internet Marketing Thu, 16 May 2013 19:48:40 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Scope and Scale: Choosing a Competitive Content Strategy http://traffikco.com/scope-and-scale-choosing-a-competitive-content-strategy/ http://traffikco.com/scope-and-scale-choosing-a-competitive-content-strategy/#comments Thu, 16 May 2013 19:48:40 +0000 Ben Freund http://traffikco.com/?p=1537 We’ve talked about the drawbacks of one-size-fits-all digital marketing strategies in the past: you’re either getting more than you need or, more likely, getting less than what you pay for. So how can you find that ‘just right’ strategy that allows you to be successful in your market? For TRAFFIK, the answer is performing a [...]

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]]> http://traffikco.com/scope-and-scale-choosing-a-competitive-content-strategy/feed/ 0 Hard-Earned Lessons of Content Marketing Strategy http://traffikco.com/hard-earned-lessons-of-content-marketing-strategy/ http://traffikco.com/hard-earned-lessons-of-content-marketing-strategy/#comments Wed, 08 May 2013 17:25:31 +0000 Ben Freund http://traffikco.com/?p=1534 Joe Pulizzi is the founder of the Content Marketing Institute and one of the foremost authors and evangelists in the content marketing industry. When the content revolution started gaining momentum a few years ago, Joe already had more than a decade of experience in developing content marketing initiatives for hundreds of large and small brands. [...]

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]]> http://traffikco.com/hard-earned-lessons-of-content-marketing-strategy/feed/ 0 Owning Branded Traffic and Enhancing PPC with Cornerstone Content http://traffikco.com/owning-branded-traffic-and-enhancing-ppc-with-cornerstone-content/ http://traffikco.com/owning-branded-traffic-and-enhancing-ppc-with-cornerstone-content/#comments Thu, 02 May 2013 20:46:41 +0000 Ben Freund http://traffikco.com/?p=1511 Once you’ve created a piece of powerful cornerstone content the next step is to leverage that branded utility to reach exactly the audience you created it to attract. Along with traditional PR measures like contacting local or industry media outlets for coverage, there i s the opportunity to take command of your branded traffic—that is, Google [...]

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]]> http://traffikco.com/owning-branded-traffic-and-enhancing-ppc-with-cornerstone-content/feed/ 0 Google Updated Its Algorithm – Why I Don’t Give A Shit http://traffikco.com/google-updated-its-algorithm-why-i-dont-give-a-shit/ http://traffikco.com/google-updated-its-algorithm-why-i-dont-give-a-shit/#comments Wed, 24 Apr 2013 11:55:15 +0000 Luke Huebner http://traffikco.com/?p=1475 Google has made some updates recently. And as expected, I’m getting a lot of “How will this affect my rankings?” type questions from friends and clients. My response? It won’t — as long as you aren’t trying to cheat the system. Google has a pack of nerds that are way smarter than me and probably [...]

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]]> http://traffikco.com/google-updated-its-algorithm-why-i-dont-give-a-shit/feed/ 0 More Content Marketing is Not Better Content Marketing http://traffikco.com/more-content-marketing-is-not-better-content-marketing/ http://traffikco.com/more-content-marketing-is-not-better-content-marketing/#comments Fri, 19 Apr 2013 19:58:17 +0000 Ben Freund http://traffikco.com/?p=1468 If you’ve worked with other content marketing agencies, or spent time researching the differences between them, you may have noticed that many content agencies push for contracts that revolve around constant production of content. TRAFFIK doesn’t follow that model. It sounds reasonable: You identify your target personas, develop a strategy based around them, put together [...]

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]]> http://traffikco.com/more-content-marketing-is-not-better-content-marketing/feed/ 0 Content Marketing and the Power of Story http://traffikco.com/content-marketing-and-the-power-of-story/ http://traffikco.com/content-marketing-and-the-power-of-story/#comments Wed, 03 Apr 2013 21:48:41 +0000 Ben Freund http://traffikco.com/?p=1457 I’ve said before that one of the things that TRAFFIK apart from many digital agencies is our belief that the most effective content marketing is based on educating and informing, not entertaining. But there is an important exception: Content that educates and entertains. I’m not just talking about using attractive and inviting design to frame [...]

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]]> http://traffikco.com/content-marketing-and-the-power-of-story/feed/ 0 White Hat vs Black Hat: What Does It Mean Today? http://traffikco.com/white-hat-vs-black-hat-what-does-it-mean-today/ http://traffikco.com/white-hat-vs-black-hat-what-does-it-mean-today/#comments Wed, 27 Mar 2013 20:31:51 +0000 Ben Freund http://traffikco.com/?p=1448 Have you heard of “White Hat” and “Black Hat”? They’re useful concepts to understand when learning the ropes of SEO and digital marketing, and we’d like to tell you what they mean today and where TRAFFIK fits into the picture. First, the basics: In SEO, and the digital marketing climate it has grown into, there [...]

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]]> http://traffikco.com/white-hat-vs-black-hat-what-does-it-mean-today/feed/ 0 4 Reasons Your Company Blog is Failing http://traffikco.com/4-reasons-your-company-blog-is-failing/ http://traffikco.com/4-reasons-your-company-blog-is-failing/#comments Thu, 21 Mar 2013 21:12:33 +0000 Briana Davis http://traffikco.com/?p=1403 A company blog requires a lot more than text to resonate with its readers. If your blogging efforts are flat-lining, you’re probably making one (or more) of the four mistakes below: 1) Too self-promotional When you’re blogging to generate new leads, it can be really tempting to move in the direction of sales-oriented posts. But guess what? [...]

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]]> http://traffikco.com/4-reasons-your-company-blog-is-failing/feed/ 0 How TRAFFIK Marries Content, Design, and SEO to Create Powerful Marketing Assets http://traffikco.com/how-traffik-marries-content-design-and-seo-to-create-powerful-marketing-assets/ http://traffikco.com/how-traffik-marries-content-design-and-seo-to-create-powerful-marketing-assets/#comments Tue, 19 Mar 2013 15:07:47 +0000 Ben Freund http://traffikco.com/?p=1387 There’s more to great content than useful, well-written resources. It’s also important to make that content attractive and accessible. That’s the role of web designers, and they haven’t always had the coziest relationship with SEO professionals. See, SEO is, at its core, about sending signals to search engines. Web design is about sending signals to [...]

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]]> http://traffikco.com/how-traffik-marries-content-design-and-seo-to-create-powerful-marketing-assets/feed/ 0 The Changing Face of SEO: Trends in 2013 http://traffikco.com/the-new-face-of-seo/ http://traffikco.com/the-new-face-of-seo/#comments Fri, 15 Mar 2013 17:38:43 +0000 Briana Davis http://traffikco.com/?p=1363 Each year marketing gurus from around the world profess that SEO, as we know it, is dead. But the truth is, SEO hasn’t died – it’s just going through a little bit of an identity crisis. If you know anything about online marketing, then you know the term “SEO” has received a lot of bad [...]

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