Search Engine Optimization

Keyword Research

Let’s say you own a real estate company in Minneapolis, MN – let’s call it MNRealty. You’re getting plenty of business through word of mouth, but you know that many of your potential customers use Google to search for homes and condos in Minnesota.

Your website already looks top-notch but you’re nowhere to be found in the search engines. That’s where we come in.

The first stage of your SEO campaign is keyword research. We’ll determine what keyword phrases your audience is typing into Google and narrow them down to 5, 10, 20, or more keywords depending on which level of SEO service you have chosen.

We hand pick these keywords very carefully. Even the most powerful SEO won’t do you much good if it targets the wrong keywords.

Competitor Analysis

After determining the best keywords for your campaign, we’ll track down your search engine competitors. Using advanced SEO software, we’ll note their strengths and weaknesses, making sure to use them to our advantage.

We’ll find out where your competitors are being featured around the web, and we’ll target those sites (and others) in our own SEO campaign.

Rank Tracking

At TRAFFIK we believe it’s crucial to keep an eye on your rankings before, during, and after an SEO campaign. That’s why, as part of your monthly SEO report, you’ll receive a Keyword Rank Tracking Summary, where we track your progress and compare it to previous time frames.

It helps to keep us on our toes and you in the loop as to how your campaign is progressing.

On-Site Optimization

Before we can go out and spread the word about your site, we have to make sure that your site is optimized for the search engines. This means we’ll optimize all of the following, and more:

  • Permalinks
  • Title tags
  • H1 tags
  • Keyword density
  • Keyword positioning
  • Image Alt tags
  • Site architecture

Link Building

The cornerstone of our company and what we do best, link building is the most crucial stage of the SEO campaign. The quality, quantity, and anchor-text of all the links that point to your site will largely determine where your site is ranked.

Month after month, TRAFFIK will scour the web to find all the best websites to get backlinks from, most often from pages with high PageRank (PR4-PR7). Rest assured that TRAFFIK uses only 100% white hat link-building strategies to build your search engine ranking.


Rank Improvement

Over time, your site optimization in tandem with your new, high-quality backlinks will propel your site up the search engine ranks and your traffic will multiply as a result.

Because your competition will be different for each keyword we target, we’ll repeat this five-step process for each. And even after your site reaches the top of the search engines, we’ll continue to work on your keywords to keep you there.

A #1 ranking is too valuable an asset to risk losing it overnight, so our work never stops.

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